April 25


Facebook Pixel:No-brainer Success Guide

By Gulab Chand

April 25, 2020

Facebook Pixel is a small piece of code that helps you to find your visitors on your Apps.

Are you using Facebook for marketing your product or services?

if yes then you are at the right place to find in-depth how Facebook Pixel will help you for marketing and run Facebook ads more effectively.

In this tutorial, we are going to learn how to create a Facebook Pixel and install them into your website and Facebook Lead generation ads.

Before installing first let’s see what Facebook Pixel can do for you?

What Is Facebook Pixel?

It will help you to track visitors on your website or app, and that helps you to show ads to those visitors who visited your website or app.

It will tell you detailed information about visitors like page-wise, suppose your website has different pages such as Home, About, Contact, and Services. And you want to display ads to visitors who visited only the services page by filtering your audience. We are going to cover more in-depth examples in upcoming posts.

The Facebook pixel allows you to run profoundly targeted ads campaigns, so it’s necessary to install it before running Facebook ads.

Each Ad account gets only one-pixel code. The code is made up of two main parts:

1)Standard pixel: The pixel standard pixel tracks all of the traffic to your site

2)Event-specific pixel: This is an extra piece of code that we can put after standard pixel to track some action on your page such as search, add to cart, registration, and many other events.

How to Create Facebook Pixel

Open Facebook Ads Manager and click the top menu button and select Pixels from the Assets column.

Facebook Pixel Creating step 1


On the next page, click Create a Pixel to start the process.

Facebook Pixel Creating Step 2


Add a name for your pixel and click Next.


Facebook Pixel Creating Step 3


Once you click on next, your Facebook Pixel code is ready to use.


How to Install Code

Once you click next you will see three option

  • Use an integration or Tag Manager
  •  Manually install Code Yourself
  •  Email instructions to a Developer

You can use any of the above-listed options to start integrating your pixel code to your website.

Suppose if you select manually install code.

Install Facebook Pixel


You will see code like this on screen


Manually Install Facebook Pixel

Now you can copy that code and paste it into your website’s head section. If you are using WordPress site please follow these steps below

Use any of free plugin to insert header and footer

Install plugin for Facebook pixel


Install and activate the free Insert Headers and Footers plugin


Go to Settings → Insert Headers and Footers


Paste the Facebook Pixel tracking code into the Scripts in the Header box


Save your changes


copy Facebook pixel in WordPress plugin


This was the manual way of integrating Facebook Pixel to your website. If you are using CMS like WordPress, Magento, Shopify, and any other you are select the first option from  ” Use an integration or Tag Manager”. This will provide your direct ready plugin to use on your website without any headache. And if your website is not maintained by you or you are not a technical person to do that, you can select a third option and mail Facebook Pixel code to your developer or freelancer who supposes to doing this stuff for you.


I hope this will help you to understand and install Facebook Pixel on your website. Pixel code is a very important part of the website nowadays for doing digital marketing kinds of stuff and running Facebook ads. This will help you understand how your customer/reader is engaging with your content.

Even if you are not planning to do any ads planning even in that case I suggest you install that Facebook Pixel code on your website to keep track of visitors’ engagement on your content.

Let me know in the comments below, How you are going to use Facebook Pixel in your business?





Gulab Chand

About the author

Gulab Chand Tejwani is an independent consultant.He is a Project Management professional (PMP) and Microsoft Certified Trainer (MCT). He has more then 15 years of experience in Microsoft technologies like Aspnet,SharePoint,Sql server and Cloud Computing as well as in Big Data and Hadoop,Mobile App development.He has also worked as technical project manager..